What truly sets a value-based care enabler apart? In a recent sit-down with Health Tech Nerds, Vytalize Health’s co-founders, Faris Ghawi, CEO, and Dr. Amer Alnajar, CMO, shared the thinking behind their model and why it continues to outperform in a challenging market.
Starting With Medicare, Then Going Further
Vytalize takes a deliberate, sequenced approach to growth. Ghawi highlighted that rather than chasing Medicare Advantage from the start, like many competitors, the company builds its foundation through traditional Medicare. Once a partnership is established and performing well, Vytalize expands with those same practices into commercial, Medicaid, and MA lines of business. This progression creates density, builds trust, and ensures practices are ready to succeed across their full payer mix, not just one program.
The diversification isn’t just a growth tactic. It’s central to the model: a broader payer mix means more stability for practices, more opportunity to drive outcomes, and a stronger overall platform for everyone involved.
A Partner, Not a Vendor
Vytalize works with practices of every size and type, from large multi-provider health systems to smaller independent mom-and-pop offices. What stays consistent is the approach: meet practices where they are, understand the nuances of how they operate, and tailor the support accordingly.
That means being EMR-agnostic, customizing workflows, and deploying AI clinical decision support tools like Vytal Insights™ directly within a provider’s existing workflow. Practices aren’t expected to adapt to Vytalize, Vytalize adapts to them. Ghawi views this as a fundamental distinction: practices aren’t clients or customers, they’re truly partners. That shared accountability for outcomes is what drives the relationship forward.
Removing Burden to Unlock Better Care
At the heart of the Vytalize model is a straightforward belief: when you reduce the administrative weight on primary care physicians, they can do what they do best, care for patients. Vytalize supports this through dedicated medical directors, care coordinators, pharmacists, and social workers who step in where practices need it most, particularly in smaller offices that don’t have the internal bandwidth to staff those roles.
The impact compounds over time. Practices that reduce administrative friction see improved patient engagement, stronger quality scores, and better transitions of care. That clinical improvement translates directly into shared savings performance, which then fuels more investment in practice support: a positive feedback loop that, Alnajar noted, strengthens outcomes across every line of business.
Watch the Full Interview
Hear Ghawi and Alnajar walk through the Vytalize model firsthand. Watch the full Health Tech Nerds interview to learn how this partnership-first approach is helping practices of all sizes maximize shared savings and deliver better care for their patients here.
